Topic · learning path

Showing up in local search

Service-area pages that answer the questions homeowners actually type in.

Start here

Write for the question, not the keyword.

guide 4 min read
Local SEO for Home Service Businesses: What Actually Matters

Fix the surfaces in order: Google Business Profile, service-area handling, one useful local page, reviews, job proof, schema, and GBP posts.

The path

Read these in order.

A short reading sequence — each step builds on the one before it.

  1. 01
  2. 02
  3. 03
  4. 04
  5. 05

Best next move

Move to the next topic Building a site that sells

What a homeowner needs to see, read, and trust before they pick up the phone.