Service Page Checklist for Home Service Companies
A practical structure and pre-publish checklist for contractor service pages, with common mistakes to avoid and a worked example for adapting to any trade.
Tag
Service pages
Pages that answer the buying questions homeowners ask.
9 guides
From Building a site that sells and Showing up in local search
Building a site that sells · guide · · 4 min read
How to Write Service Area Sections Without Doorway Pages
How to write contractor service-area sections that help homeowners and search engines without creating thin copy-paste city pages that risk penalties or look generic.
Building a site that sells · guide · · 3 min read
How to Talk About Pricing on a Service Page
Honest pricing copy for contractor service pages: explain what affects cost, describe the quote process plainly, and help homeowners decide between repair and replacement.
Building a site that sells · guide · · 5 min read
How to Add Proof to a Service Page
Where reviews, mini case studies, photos, and related content belong on a contractor service page, and how to use proof to support the page's specific promise.
Building a site that sells · guide · · 5 min read
How to Write the First Screen of a Contractor Service Page
What the top of a home service page should do: name the homeowner's problem, write a clear H1, and put one useful action and one true trust cue above the fold.
Building a site that sells · guide · · 7 min read
Why Your Website Should Explain Your Process
Homeowners hesitate when they do not know what happens next. A process page makes the work feel predictable before they contact you.
Showing up in local search · guide · · 4 min read
City Pages vs Service Pages: What Home Service Companies Need
The question is not which page ranks better. The question is what job the page does and whether it deserves to exist.
Building a site that sells · guide · · 13 min read
What a Homeowner Actually Looks For on a Contractor Website
A practical service-page review for contractors: show homeowners the problem fit, local fit, proof, process, and next step they need before contacting you.
Building a site that sells · guide · · 5 min read
How to Write Service Pages That Convert Homeowners Into Leads
A short index to five spokes that cover the parts of a contractor service page where conversion is won or lost: the first screen, proof, pricing, service areas, and the pre-publish checklist.