Topic · learning path

Social, without performing

Posts and short videos for contractors who don't want to dance on camera.

Start here

Post the work, not the personality.

guide 3 min read
Why "Another Happy Customer" Is Not Enough

Turn praise-only captions into proof stories by naming the job, the change, and the lesson.

The path

Read these in order.

A short reading sequence — each step builds on the one before it.

  1. 01
  2. 02
  3. 03
  4. 04
  5. 05

Best next move

Move to the next topic Reviews, used right

How to use customer words without sounding fake or salesy.