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Project pages that win calls example May 11, 2026 6 min read

Sample Proof Page: Basement Waterproofing in Hamilton

A labelled-sample Merritt proof page built from a composite of real basement waterproofing jobs. Shows the 8-element structure from problem to next customer.

Building a site that sells checklist May 11, 2026 6 min read

Service Page Checklist for Home Service Companies

A practical structure and pre-publish checklist for contractor service pages, with common mistakes to avoid and a worked example for adapting to any trade.

Service pages Leads Earning trust