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Capturing proof on the job Field Note January 27, 2026 2 min read

Finished job photos that win calls

Use these four shots and a short story to make your next job easy to say yes to.

A weekly posting rhythm Field Note May 8, 2026 5 min read

How Home Service Businesses Can Turn Everyday Jobs Into Content

Turn real work into useful marketing proof.

Project pages that win calls example May 11, 2026 6 min read

Sample Proof Page: Basement Waterproofing in Hamilton

A labelled-sample Merritt proof page built from a composite of real basement waterproofing jobs. Shows the 8-element structure from problem to next customer.

Proof Page Sample Basement Waterproofing

Building a site that sells Field Note February 20, 2026 2 min read

How to set up a link in bio for local businesses

Use this five-step checklist to launch a business-ready link in bio page in under 15 minutes.