Local SEO for Home Service Businesses: What Actually Matters
Fix the surfaces in order: Google Business Profile, service-area handling, one useful local page, reviews, job proof, schema, and GBP posts.
Tag
Job Proof
7 guides
From Showing up in local search , Project pages that win calls and A weekly posting rhythm
Project pages that win calls · guide · · 7 min read
Your Work Should Be Doing More of Your Marketing
Completed jobs can keep creating marketing value after the invoice is sent. Preserve the proof, approve it safely, and reuse it where future customers need trust.
Project pages that win calls · playbook · · 11 min read
How One Finished Job Can Become a Five-Asset Proof Map
Turn one completed job into a five-asset proof map for case studies, social, Google Business Profile, service pages, and follow-up content.
Project pages that win calls · template · · 6 min read
The Mini Case Study Formula for Contractors
A mini case study captures the problem, finding, work, change, and proof from one completed job so it can become reviewable marketing content later.
Project pages that win calls · guide · · 8 min read
How to Write a Home Service Case Study From Start to Finish
A practical guide for turning one completed home service job into an honest case study without inventing proof or overstating the story.
Project pages that win calls · guide · · 8 min read
Generic AI Copy Is Cheap. Real Proof Is Not.
AI can generate polished words quickly. Home service marketing still needs real proof before the content can build trust.
A weekly posting rhythm · Field Note · · 5 min read
How Home Service Businesses Can Turn Everyday Jobs Into Content
Turn real work into useful marketing proof.